Somfy-Compatible Remote Stocking Strategy for Distributors 2026
Distributors serving the European motorized blind and curtain market need a clear Somfy-compatible stocking strategy. This 2026 guide covers SKU selection, wholesale pricing, and margin targets.
1. Core SKUs to Stock
Three SKUs cover most of the European market:
- Somfy-compatible 5-channel — replaces Telis 5, wholesale $7.50
- Somfy-compatible 16-channel — replaces Telis 16, wholesale $7.50
- Somfy-compatible 1-channel — replaces Telis 1, wholesale $7.50
2. Wholesale Price Anchoring
Factory direct from RF Mando, all three SKUs are $7.50 per unit at MOQ 500. Distributors typically retail at $15-$25, achieving 50-70% gross margin. Compared to the original Somfy at $35-$50 retail, the value proposition is strong.
3. Margin Strategy
For volume sales to installer networks: target $12-$15 wholesale, $20-$25 retail. For retail consumer channel: target $7.50 wholesale, $18-$25 retail.
4. Inventory Management
Most distributors start with 500 pieces of each core SKU. Reorder quarterly based on sales velocity. The 5-channel model typically sells fastest because it matches the most common installation type.
5. Adding Complementary SKUs
Once core Somfy SKUs are established, add Dooya-compatible remotes (433.92 MHz) and wall-mounted brackets to round out the offering. RF Mando supplies these as additional SKUs in the same shipment.